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About Us

About Ideal Furniture Ltd.

Ideal Furniture is a family run furniture importer and manufacturer based in Bow, East London. The furniture manufacturing business started in 1957 which has grown over the years to become a leading furniture wholesaler both manufacturing bedroom furniture in London and importing furniture from all over the world.

Our Mission

Our growth over the years has been completely organic, growing from a impressive service and providing quality furniture at the best prices in London.

With over 50 years experience in the furniture industry we are certain our knowledge in the business will always drive us forward. Here at Ideal Furniture we are constantly importing and manufacturing new furniture with the aim to provide the right product at the right price for the current consumer demands.
Our mission is to keep our customers happy, furniture products and services up-to-date and to provide all of our furniture at very competitive prices.

Please feel free to read our history page which details exactly how we started in 1957 and how we’ve got where we are today.

Our Factory


Our factory is located along the A102 in Bromley-by-Bow, East London and covers just under 100,000sqm. This location has been our home for over 28 years, the land includes 5 large warehouses where we store all our imported furniture and our factory manufactures our own range of wardrobes.

Notes regarding the site:

  • The factory is open to customers 6 days a week, please check our find us page for opening times and additional details.
  • Children are allowed onsite but must be accompanied by an adult at all times.
  • CCTV is in operation 24/7 across the premises for the safety and security of our staff and customers.